Our team.

A young woman with long red hair stands outdoors in front of pink flowering bushes and brick columns.

Yasmin Emery

Founder & Lifestyle Curator

Yasmin is the founder of Plan It and your go-to girl for making life’s details feel effortless and beautiful. After five years as a self-employed nail technician — building deep client relationships, listening to the highs and lows and discovering a flair for aesthetics — she decided to turn her lifelong love for travel, planning and thoughtful moments into something bigger.

She’s road-tripped across the USA, backpacked through Thailand for a month (more like suitcased), and is currently completing a degree in Environmental Science — blending a love for nature, intentional living and sustainability into everything she creates. With an eye for detail and a heart for people, Yasmin curates every trip, gift, or event with purpose and warmth.

When she’s not planning your next perfect getaway or hosting women-led events, you’ll likely find her reading, exploring her Welsh hills with her beloved dogs, or sipping on a home-brewed matcha.